About Us

Step into the luxurious world of Lavish Alice, a refined ready-to-wear label, where statement dressing takes centre stage. Big occasions are at the heart of everything - cocktails, weddings, Ladies Day - we’re here for those unforgettable moments. Signature silhouette-enhancing designs are crafted from luxurious fabrics, in clean lines, embellished with Lavish detail. Garments have a British sensibility, made with impeccable quality, designed for a lifetime. This is minimalist extravagance.

Inspired by Lewis Carroll’s heroine, Alice, and her adventures into Wonderland, Lavish Alice loves venturing through the looking glass. Like her, we explore style and identity, with a dash of courage and curiosity. Our Alice has grown up and enjoys cocktails or a day at the races, over a tea party. She knows herself, is comfortable in her own skin and firmly in control of her destiny. This is Alice 2.0.

Striking a balance between the sensual and directional, Lavish Alice has a streamlined aesthetic that flatters the body. Detail is everything. Our designs are heightened by statement touches, expertly rendered, the perfect asymmetric pleat, standout bow, unexpected cutaway, or contrast lining. Our design teams obsess over form and fit, conceiving structured silhouettes with all-day comfort in mind. How it moves, where the focus is drawn and how it feels to the touch: we design to make you feel good. Our aim is to enhance all body shapes from every angle.

From sketch to construction, our pieces are crafted for quality and a lifetime of wear. Using couture-inspired techniques, expert tailoring, innovative construction and luxurious, artisanal fabrics, Lavish Alice celebrates slow fashion made for the long term. Our heirloom-worthy garments are intended to become legacy pieces. Crafted to evolve with you through life.