“It was ano-brainer”

So, how did the worlds of Ruby Holley & Lavish Alice collide? I’ve loved Lavish Alice for a long time and they have always been so supportive of me and my career. I love the ethos behind the brand and I love the team, so when they asked me to create a collection with them, it was a no brainer really!

What were the key factors you considered when creating the collection? The collection is for party season, so I started by focusing on the different materials and colours to work with the season. Also, the fit of pieces was so important to me ensuring I was part of the fit process, so whether that was tweaking the

fabric to make it sit better or changing the locations of buttons, all help to make the fit as flattering as possible.

Talk us through the inspiration for your Christmas collection… I wanted to create pieces that were timeless, so you could wear every single Autumn Winter, ensuring the pieces were classic, but with a few special extras.

Congratulations on your recent engagement! What is your perfect piece from the collection to compliment your beautiful ring? Thank you, such an exciting time. I think the piece to compliment my ring perfectly has to be the black trouser suit with the diamante epaulettes.

What pieces will you be wearing for your engagement celebrations? The silver sequin dress is definitely perfect for an engagement party: it’s such a fun, sparkly number that’s also super comfortable and stretchy - so ideal for dancing!

What’s your favourite piece in the collection? Such a hard one! Can I choose all of them?! I do adore the blazer style dress with the feather trim, I just think it’s so fun and a little bit statement.

Talk us through your wedding plans… have you set a date and location? Not yet - I’d love to get a venue booked but we want to have the wedding abroad so the current climate is making it a little it more difficult to go venue searching! We plan to get married in 2022 though so we have a lot of time to plan, hopefully.

How do you feel when you wear the collection? I feel so good when I wear the collection, I feel like my body looks good and I feel confident. So many design details help this, like the structured exaggerated shoulders which create a beautiful silhouette.

Describe your style... My style is a real eclectic mix, sometimes I do smart, sometimes casual, sometimes a mix of the two. I don’t shy away from colour, but always mixing in neutrals like blacks, creams, whites. I think my style is simple and classic with a few added fun, trend led details. I focus a lot on making sure the pieces that I buy I can wear again and again, perhaps spending a little bit more, but getting better quality, long lasting pieces, much like the Lavish Alice collection.

Looking at your career, is it surreal to inspire so many women’s wardrobes? Yesss, I still pinch myself every time someone messages me to say they bought something because of me, or they tag me in a photo of themselves wearing an outfit inspired by me! It’s my dream job to inspire so many women’s fashion choices! I always feel so grateful to have this opportunity.